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Manufacturing top-quality products is never the end of the race. As a manufacturer, there are plenty of aspects you need to work on. These are the product’s promotion, placement, and advertising— and above all, it’s packaging!   The packaging is a time-intensive, elaborate process and has too many stakeholders involved. You’ll only be the best product on the table if you work closely with all these stakeholders. Here are a few tips to help you through: Coordinate the suppliers Designing the packaging, getting the designs custom-printed, and getting the final print in place—these are all tricky chores. They take up too much effort, time, and energy. If you’re juggling with all these tasks at once, major miscommunication could happen. To avoid this, make sure you have looped in the suppliers well ahead of the time. Conduct in-depth meetings with the team to discuss the design specifications, label application, and handling. Make sure you’ve conveyed all your preference...

Plastic is everywhere. From your kitchen to your handbag, you find almost one plastic-based essential in almost every corner of your house. While most plastic is harmless, some of its components may be worrisome . The responsibility to ensure that none of these harmful components make their way into the food we eat lies with manufacturers. These include beverage companies, packaging services, and regulatory authorities. This is because plastic and metal containers are often and reused and the end-user isn’t always aware of the right and healthy food storage practices. Let’s take you through some of these safety guidelines: Be wary of health considerations Packaging should be designed in a way that prevents microbial growth and contamination. The Environmental Protection Agency of the United States requires these plastic costumers to be tested for toxicity before they’re distributed in the market. The manufacturer must test plastic containers for traces of chemicals tha...

It’s that time of the year again! You know, when sales are at an all time high as people rush about to buy Christmas gifts for their loved ones. Most brands use this opportunity to offer special discount and deals to boost their sales and attract more customers . How can you make your product stand out this holiday season? These packaging ideas will help. Use a Green & Red Theme The simplest and easiest way to include some holiday magic to your product packaging  is by incorporating the colors of Christmas. There’s plenty of green and red going around in stores during the holiday season and for good reason—it attracts a crowd. Think about it; your customers are used to purchasing your items in their standard packaging. As they go about their holiday shopping, they may not immediately think of your brand unless that’s specifically what they came to buy. Let’s face it, in this competitive market, people are drawn to what visually appeals to them more, especially duri...

The cosmetics industry in the US has created one of the biggest beauty and personal care market  globally. In 2018, the industry generated revenue of approximately $89.5 billion! So, how can you make your cosmetics stand out in this huge market and generate greater sales? What’ll make them pick up your spray bottles  and delicate glass vials  over other options? Here’s what can help sell your products.    High-Quality Ingredients Nothing attracts customers toward cosmetics as high-quality ingredients do. These products don’t just serve the purpose of beautifying you; they’re also often linked closely with your health. This means that the one thing you absolutely cannot compromise on is the ingredients used for your products. You don’t have to offer a purely organic or vegan range for this to hold importance. Irrespective of what product(s) you provide and what niche you to cater to, you need to ensure the quality of ingredients used in your line of ...

Packaging plays an essential part in establishing a brand’s recall and identity. The packaging of your product will speak your brand, wherever the consumer takes it. It doesn’t just protect your product, but it also is a great way of marketing your brand. The longer the product sits in your consumer’s home, the more impact it has. This is the only form of marketing with the longest life. 2019 is about to end and it is leaving us all with a number of innovative and interesting packaging options. You can experiment with these packaging techniques that are not only eye-catching and aesthetic, but also highly functional and productive. Ahead, we’ve rounded up the 3 most influential packaging design trends so that you are fully equipped for 2020.   Minimalist Design Minimalistic packaging mitigates everything that’s not required on the packaging and allows the true colors and designs to standout. They may say more is better, but when it comes to packaging—less is more! This p...

Many states have now legalized cannabis products for medical and recreational purposes. As a result, a large variety of innovative and unique packaging options are now available for marijuana dispensaries, suppliers, and growers. According to a research report by Zion Market Research , the worldwide market for cannabis products packaging is estimated to increase over $20.4 billion by the year 2025. To cut through the clutter of competitors in the cannabis industry, it’s better to adopt some tried-and-tested packaging practices. Ahead, we have rounded up some effective cannabis packaging tips for you! Create a RIP-Roaring Shelf Impact This goes for any product, not just cannabis—if you’re not standing out from your competitors on that shelf, there are high chances that you will be replaced with a substitute. You need to find the right balance of design and innovation where your product doesn’t just look visually appealing, but also pleasing to the other four senses. For insta...

In the past few years, we have seen the automotive industry quickly expand and adapt to the latest technologies because of increase in competition. As more people around the globe turn toward sustainability and eco-friendliness, the automotive industry is in a dire need to prepare and embrace this change too. Automotive industry has been considered responsible for the enormous landfills of discarded tires, and excessive consumption of fossil fuel. Recently, however, experts are talking about the role of packaging in automotive sustainability. Packaging is one of the most important yet overlooked elements that run through the distribution and supply chain of automotive industry. Many manufacturers are now considering shifting to reusable packaging as it lasts longer while also ensuring maximum protection of all automotive parts. The manufacturers are in a dire need of a sustainable solution to cut down their costs; however, adopting sustainable practices is more complex than it m...

New survey unveils 70% consumers agree packaging design can influence purchasing decisions . From the material of the package to the design, every aspect plays a critical role in persuading people to make a purchase. If you want to get creative with your next packaging design, here are three tips that you should follow: Think outside the box—but don’t ignore the item inside the box! The packaging of a particular product is designed exclusively for that item, hence it should reflect in its packaging. Try to create a harmony, a friendly relation between the product and the packaging The design of an item inside the box should complement the packaging to provide a premium feel. For instance, Heinz managed to skyrocket their ketchup sales after introducing compressible upside-down package for their products.  Come up with creative and product-friendly package design ideas for your products. Just make sure that the design ideas are not only aesthetically appealing but als...