Getting Creative With Your Next Packaging Design

New survey unveils 70% consumers agree packaging design can influence purchasing decisions. From the material of the package to the design, every aspect plays a critical role in persuading people to make a purchase.


If you want to get creative with your next packaging design, here are three tips that you should follow:

Think outside the box—but don’t ignore the item inside the box!

The packaging of a particular product is designed exclusively for that item, hence it should reflect in its packaging. Try to create a harmony, a friendly relation between the product and the packaging
The design of an item inside the box should complement the packaging to provide a premium feel. For instance, Heinz managed to skyrocket their ketchup sales after introducing compressible upside-down package for their products. 
Come up with creative and product-friendly package design ideas for your products. Just make sure that the design ideas are not only aesthetically appealing but also serve a purpose—or at least suitable for storage and usage.  

Launch special editions—works like a charm!

Marketing the product is all about understanding the consumer mindset. Buyers tend to make impulsive decisions when presented with good offers. And launching special editions is a great way to present good deals to your consumers without actually making much of an effort.
For example, launch a Christmas edition and New Year edition during December. In fact, take advantage of anything that’s trending. For instance, if it’s the NFL season, then introduce a limited edition of NFL-related packaging to encourage impulsive buying among NFL fans.

Add some humor—just keep it subtle!

Most brands have find success by adding a touch of humor in their packaging design. Being amusing and entertaining helps develop a friendly relation and attracts customer to your product.
If your product is extremely simple to use and doesn’t require many instructions to use, opt for attractive and simple packing devoid of useless information. Use quirky lines or designs to make the product look captivating and grab attention of consumers.
You don’t have to explicitly write a joke or funny line. Even a small punch line or riddle reveal can do the trick! Here are examples of some clever packaging design for inspiration.

About Premium Vials

As a nationwide leader of packaging solutions, Premium Vials has a large collection of glass bottles, jars, containers, spirit bottles and more! Additionally, they also offer screen printing on glass bottles, amber glass jars, and child-resistant packaging solutions. Sign up to get your hands on exclusive discounts or call them at 888-545-3117 to find out more!

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