What Helps Sell Cosmetics?

The cosmetics industry in the US has created one of the biggest beauty and personal care market globally. In 2018, the industry generated revenue of approximately $89.5 billion!
So, how can you make your cosmetics stand out in this huge market and generate greater sales? What’ll make them pick up your spray bottles and delicate glass vials over other options? Here’s what can help sell your products.   

High-Quality Ingredients

Nothing attracts customers toward cosmetics as high-quality ingredients do. These products don’t just serve the purpose of beautifying you; they’re also often linked closely with your health. This means that the one thing you absolutely cannot compromise on is the ingredients used for your products.
You don’t have to offer a purely organic or vegan range for this to hold importance. Irrespective of what product(s) you provide and what niche you to cater to, you need to ensure the quality of ingredients used in your line of cosmetics. Customers want products that will last long, improve their skin or hair, and will actually do what they promise to. For instance, if you’re selling a line of fragrances, then you need to make sure that the scent won’t wear off after a few minutes and that the perfume itself won’t lead to skin rashes.
At the end of the day, you can offer your products at reduced rates all you want, but if the quality isn’t good enough, you’ll end up losing customers instead of increasing sales!

Enticing Deals

Another great way to boost your sales is by offering tempting deals that’ll tempt your target audience to buy your products. In fact, this will also attract new customers to your brand!
Think about it; are you more likely to purchase a vial of essential oils from a skincare store, or opt for a package that includes a mini perfume and a moisturizer as well for the same price? Now put yourself in your customers’ shoes. They’re more likely to buy items available under exclusive deals.
You can offer deals all year round, or reserve them for a specific season. These deals for a limited time send customers in flurry as they try to get their hands on the products before the deal ends. To really take your sales up a notch, you can offer huge discounts on some of your pricier items so that more people are encouraged to buy them. Another way to go about is offering “buy one get one free” deals.

The more exciting your deals are, the better your sales will be!

E-Commerce Platforms

Gone are the days when having your products arranged neatly on store shelves would do the trick! With e-commerce having taken off with a bang this past decade, you absolutely need a online store for your brand.
This is where you offer all your products along with relevant information and details that customers need to know. The more refined and user-friendly your website and online store is, the more likely users are to make a purchase.
E-commerce is vital for any business, especially those in the cosmetic industry. You can’t afford to get left behind!  

Smart Packaging

Finally, what really makes your product stand out among the sea of similar cosmetic items is the way it’s packaged. You need to be really smart about how you package and display your products, as this is what really catches your customers’ eyes.
From choosing a unique color scheme and design and adding a distinct and visible brand logo, to including important labels and listing down the ingredients clearly, everything needs to be incorporated. How you choose to do this is what sets your product apart from its competition.


For skin creams and oils to lotions and body sprays, everything needs to be packaged uniquely depending on the nature of the product. Make sure you’re using the right kind of packaging for your product! Essential oils, for instance, are best sold in dropper bottles, whereas for perfumes you’ll need spray bottles.
PremiumVials is a leading packaging supplier in the US that offers a range of cosmetic packaging options including colored glass vials, clear plastic dropper bottles, and amber spray bottles.
Browse through their glass and plastic packaging options now! 

Comments

Post a Comment

Popular posts from this blog

Advantages of Screen Printing Glass Bottles vs. Paper Labels

Image
In the year 2020, let’s make your brand packaging go paperless. All the emotions you want to put into your brand message can still be conveyed without using any sort of paper-based labels.  Did you know around 26% of the total waste in our landfill sites  comprises of paper? As a brand that aspires to be socially responsible, it’s your job to make sure you’re not contributing to any of that environmental damage. A more plausible alternative that we suggest is screen printing. Let’s take a look at some other benefits: Flexible design options From a branding perspective, you can use the entire bottle as a canvas and play to the max of your designing capabilities. Whether you’ve opted for a bold design or a classic template, you can use as much space as you want to put up the best visual expression. On the flip side, if you’re using a paper label, your design space is limited to the shape and size of the label or the bottle. Screen printing even allows you to put up a ...
Read more

Pharmaceutical Packaging Trends in 2019

Image
How you apply design and graphics on your products is crucial for brand recognition. Packaging is a customer’s very first interaction with your product—they see it, pick it, judge it, and finally make the call to purchase it. Therefore, business owners have to ensure that they follow the latest packaging trends. Minimalist Packaging Brightness may not be everyone’s cup of tea. However, over the past few years, minimalist patterns have gained a new-found success among various sectors. If you are unwilling to take risks, then minimalist design is a safer bet. Even if you are not playing it safe, then this design can help you to highlight the true essence of your brand. Minimalist packaging can help your product become more prominent. From the consumer perspective, a minimalist packaging can make the product stand out from all the shiny and flashy packaging designs. Sustainable Packaging Things are a lot different now as opposed to 10 or 20 years ago. Organizations have become...
Read more

3 Best Packaging Practices for Your Cannabis Products

Image
Many states have now legalized cannabis products for medical and recreational purposes. As a result, a large variety of innovative and unique packaging options are now available for marijuana dispensaries, suppliers, and growers. According to a research report by Zion Market Research , the worldwide market for cannabis products packaging is estimated to increase over $20.4 billion by the year 2025. To cut through the clutter of competitors in the cannabis industry, it’s better to adopt some tried-and-tested packaging practices. Ahead, we have rounded up some effective cannabis packaging tips for you! Create a RIP-Roaring Shelf Impact This goes for any product, not just cannabis—if you’re not standing out from your competitors on that shelf, there are high chances that you will be replaced with a substitute. You need to find the right balance of design and innovation where your product doesn’t just look visually appealing, but also pleasing to the other four senses. For insta...
Read more