3 Innovative Packaging Designs from Around the World to Inspire You

Packaging plays an essential part in establishing a brand’s recall and identity. The packaging of your product will speak your brand, wherever the consumer takes it. It doesn’t just protect your product, but it also is a great way of marketing your brand. The longer the product sits in your consumer’s home, the more impact it has. This is the only form of marketing with the longest life.
2019 is about to end and it is leaving us all with a number of innovative and interesting packaging options. You can experiment with these packaging techniques that are not only eye-catching and aesthetic, but also highly functional and productive.
Ahead, we’ve rounded up the 3 most influential packaging design trends so that you are fully equipped for 2020. 

Minimalist Design

Minimalistic packaging mitigates everything that’s not required on the packaging and allows the true colors and designs to standout. They may say more is better, but when it comes to packaging—less is more! This packaging design focuses on clean and crisp aesthetics that let the typography, your message, and the color of your brand shine.

Sustainable Packaging

According to a Nielsen research study, 66 percent of all the consumers around the globe would pay more for brands that adopt sustainability practices. The behaviors and perceptions of consumers are shifting now, and brands that practice eco-friendliness are perceived to be more trustworthy and reliable. Because of this behavioral shift, more and more companies and designers are now turning to sustainable packaging solutions. According to another Nielsen study, almost 72 percent of Gen Z and 75 percent of Millennials were likely to pay more for products with recyclable and eco-friendly packaging. 

Bright-Colored Gradients

Gradients are loved by both packaging designers and the customers. Bright gradients enable the designers to come up with something new, attractive, and refreshing—all by using colors. They can pick from a wide range of gradients and create a revitalizing design.

Gradients are detailed, in-depth, and unique, which makes them a perfect fit for the digital platforms. For instance, digital business tycoons—Microsoft and Apple—began to use gradients back in 2016. Because of their effectiveness and aesthetic appeal, gradients have moved up from being just a background detail to becoming the face of the packaging. Vivid, neon, and luminous gradients are all in for 2020!

For top-quality packaging solutions, get in touch with Premium Vials. The company offers an extensive range of glass and plastic packaging products, including amber glass jars, wholesale metal containers, child resistant barrier bags, spirit bottles and more! Furthermore, they also offer screen printing on glass bottles and artwork design services to clients all across the nation. Sign up to get your hands on exclusive discounts or call them at 888-545-3117 to learn more!

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