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Whether you’re a business tycoon, a small-scale manufacturer or an e-commerce business, you understand the importance of product packaging at establishing brand identity, positive image, and brand recall. According to the Food Marketing Institute (FMI) , the total number of items in one super market in the United States is approximately 40,000. Among all these items, and a large pool of competitors, you want your product to stand out. It has to be aesthetic, appealing, exciting, and everything that will make the shopper pick your product. This is where packaging comes. However, if your packaging is spot on or it doesn’t have a good logo, there are chances that you may lose your potential customers.   No matter the popularity of your brand and loyalty of your customers—if your logo isn’t placed right on the packaging, your customers won’t know that a certain product on the shelf belongs to your brand. Ahead, we have compiled some pro-tips for effective brand’s logo placement...

The beverage company has recently trialed recycled marine plastic packaging waste, proving that plastic has an important role to play in a sustainable society.    As businesses around the world prepare to dump plastic in favor of sustainable packaging solutions, Coca Cola Co. is carving its own path to innovation. The beverage manufacturer has produced and released 300 bottles, made with 25% recycled PET plastic plucked and fished from waterways and beaches. The company partnered with Ioniqa Technologies, Indorama Ventures and Circular Seas for the project. Circular Seas helped with the cleanup and collection of the plastic waste, Ioniqa provided depolymerization technology for recycling, while Indorama Ventures supplied resin for manufacturing.     Bruno Van Gompel, Technical and Supply Chain Director for Coca Cola across Western Europe, said : “This is just a proof of concept of what can be achieved with enhanced recycling technology and how pla...

The legalization of marijuana and marijuana products in many states has loosened the regulations around them. Marijuana laws have changed over the course of the past few years in all 50 states, but not all states allow the same freehand to marijuana consumers. This is why it’s important to keep track of the progress  that has been made by each state so far. The manufacturers and sellers of these products have to abide by packaging and labeling rules  to avoid any legal complications. A few of these laws state that all marijuana packaging must be child-proof and tamper-proof. For the business community, it’s a constant challenge to keep up with changes in laws and tailor their marketing strategies accordingly. The following are a few regulations for labeling and packaging laws issued in one major state.  California As proposed by the Office of Manufactured Cannabis Safety  (OMCS), labeling and packaging of marijuana must follow these rules: Article 1:...

Glass is indeed a popular packaging material in the industry and companies rely on it heavily for chemical uses. This is why it’s important to understand the varieties available and the various uses they offer. While some glass containers are required to have high thermal shock resistance, others need to have high hydrolytic resistance. The expectations from packaging vary with a change in the chemical products that need to be packaged in them. Typical Composition Following is a table  that briefly sums up the typical composition of glass in each type. Type III Type II Type I Drinkable Injectable Injectable Silicium sio2 70 % 70 % 65-72 % Soda  Na2O 15 % 15 % 5-9 % Limestone cao 10 % 10 % 0-4 % Borax B2O3 - 14 % Overige 5% 5% 8-13 % Amber glass: The addition of iron oxide (Fe2O3) enables glass to get its distinct color. Classification of Glass Chemical Containers You read above that s...

The production and proliferation of plastic-based products have been extraordinary in the last few decades. To put it simply, we have developed an insatiable addiction to this virtually indestructible material. Studies and statistics have revealed that around 8 million metric tons of plastic  is disposed of into the oceans each year, where it wreaks havoc on the marine life, and ultimately, the food chain. Around half of the 300 million tons of plastic we produce is for single-use purposes, which means that it’s only utilized for a few moments, but remains on the planet for hundreds of years. Moreover, the production of plastic also consumes a huge amount of energy and resources, which makes it a significant contributor to global climate change. Moving to More Sustainable Packaging Solutions Thankfully, the global packaging industry is realizing that it’s not prudent to ignore the elephant in the room any longer, which is why the move from single-use plastics to more susta...

In today’s competitive wholesale and retail space, it’s essential for brands to make an impression on their consumers that stands out on the shelves. One of the most interesting aspects of marketing and branding is the use of the psychology of color to influence consumer’s buying decisions.   A study  has shown that about 90% snap judgments while burying products is based on the products’ color alone. Apart from that, 80% believe that color plays an essential role in brand recognition. Therefore, it’s important for brands and companies to be cognizant of the message they’re sending out to consumers through the colors in their packaging. Following are some ways to ensure that the colors used in packaging are relevant to the target customers: Maintain consistent identity with colors Each shade of color resonates with the brand as well as the consumers at a unique level. Maintaining the same color palette across different products of the same range improves brand rec...

The global smart packaging market is expected to value at $26.7bn by 2024 . Smart packaging links the digital world with the physical world—it forms a bridge between consumers, retailers, manufacturers and social media channels; it has made packaging more personal, individual and communicative. Smart packaging refers to packaging systems that have embedded sensor technology that are used with pharmaceuticals, foods and many other products. The aim is to extend the product’s shelf life, display information to the consumer about its quality, monitor product freshness and improve product safety. Smart packaging has been introduced as a combination of “active” and “intelligent” packaging. Active packaging: The main aim of active packaging is to prolong shelf life by sustaining product quality. Active packaging technology responds to triggering events—such as decrease in pressure and exposure to UV light—by absorbing or releasing substances in the packaged product or the surround...