What Does Packaging Color Say About Your Brand?

In today’s competitive wholesale and retail space, it’s essential for brands to make an impression on their consumers that stands out on the shelves. One of the most interesting aspects of marketing and branding is the use of the psychology of color to influence consumer’s buying decisions.
 A study has shown that about 90% snap judgments while burying products is based on the products’ color alone. Apart from that, 80% believe that color plays an essential role in brand recognition.
Therefore, it’s important for brands and companies to be cognizant of the message they’re sending out to consumers through the colors in their packaging.
Following are some ways to ensure that the colors used in packaging are relevant to the target customers:

Maintain consistent identity with colors

Each shade of color resonates with the brand as well as the consumers at a unique level. Maintaining the same color palette across different products of the same range improves brand recognition, and allows the customers to make a subconscious assessment about the brand within the first 90 seconds of viewing. 
For instance, international brands like Pepsi, Cadbury and Coca-Cola have made their mark in the industry through consistent brand colors throughout their brand marketing collateral—they have a consistent palette in everything, from their logo to their advertisements.
Brand recognition not only retains the products’ memory in the brain, but it also becomes the consumer’s personal preference when making a repeat purchase.

Adapt to culture and locations

The brain uses color as a cue to identify products and make predictions about flavor and taste. A psychological expectation is created when colors are associated with particular flavors. For instance, our brain associates a yellow bag of chips with a cheese flavor, while a red colored bag commonly denotes hot and spicy flavor.

Creates emotional connections

Colors can both influence and mirror consumers’ emotions. Brand colors that successfully evoke strong emotional associations also influence taste perceptions.
For instance, customers expect a lemon and lime taste when they visualize a regular 7up packaging. By enhancing the color of the package to include more yellow, consumers reported that the drink had a stronger lime and lemon flavor even before the drink was tested.
Now, more than ever, brand colors are heavily influenced by gender, lifestyle, social channels, culture, personal interests and globally trending issues. 

About Premium Vials

Premium Vials is a leading supplier of state-of-the-art packaging solutions including child-resistant packaging options, clear glass jars, child proof bags, wholesale metal containers and much more, in a variety of shapes and colors! Sign up to get your hands on exclusive discounts or call them at 888-545-3117.

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