Packaging Design Essentials: Logo Placement

Whether you’re a business tycoon, a small-scale manufacturer or an e-commerce business, you understand the importance of product packaging at establishing brand identity, positive image, and brand recall. According to the Food Marketing Institute (FMI), the total number of items in one super market in the United States is approximately 40,000.
Among all these items, and a large pool of competitors, you want your product to stand out. It has to be aesthetic, appealing, exciting, and everything that will make the shopper pick your product. This is where packaging comes. However, if your packaging is spot on or it doesn’t have a good logo, there are chances that you may lose your potential customers.
 No matter the popularity of your brand and loyalty of your customers—if your logo isn’t placed right on the packaging, your customers won’t know that a certain product on the shelf belongs to your brand.
Ahead, we have compiled some pro-tips for effective brand’s logo placement on your product packaging.

Establish Guidelines for Your Logo

A logo is the signature for any brand and its value can only be retained by maintaining consistency.
If you want your brand to be remembered and frequently recalled, you need to develop a set of guidelines for your logo. These standards must be whole-heartedly followed by the teams responsible for designing and packaging.
These guidelines will provide your team a direction. Where should the logo be placed? How should it be designed? What colors should it have? What size should it be? And answers to countless similar questions.

Logo Components

Wordmarks, symbols, and typography are a few elements that constitute your logo. If the packaging lacks space, don’t attempt to over-do the logo. Sticking to merely a symbol may be the best option for small packaging. 

Clear Space and Minimalism

If you want the typography, wordmark, symbol—your logo—to be seen, you need to reduce design clutter on your packaging. The best way to let your logo shine is to give it enough space and a clear surrounding.

This clear area is known as the safety zone for your packaging. It is very crucial to the effectiveness of your logo. But there is no specific inches or centimeters of space that you must leave. It’s relative to the size of your logo. This means that no matter how large or small your logo is, the clear area should always be 10% of the total breadth or diameter of your brand’s logo.

About Premium Vials

As a nationwide leader of packaging solutions, Premium Vials has a large collection of glass bottles, jars, containers, spirit bottles and more! Additionally, they also offer screen printing on glass bottles, amber glass jars, and child-resistant packaging solutions. Sign up to get your hands on exclusive discounts or call them at 888-545-3117 to find out more!

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