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Research has found that most B2C purchase decisions are instinctive, and based on the product packaging’s shape, color, and spatial positioning (on a shelf, or otherwise). The consumer products market is heavily saturated and competition is cutthroat. The average supermarket carries around 42,000  different items, so your packaging needs to be spot-on in order for your product to be successfully differentiated. Here are the features that your product packaging must have in order to be successful. Superb Function and Form   At the most basic level, a product’s packaging is expected to keep it safe once it leaves the space where it was produced. This applies to every step of the process, from transportation to when it’s opened by the customer. For some products, this even applies during use—if it’s resealable. This is a must for perishable products like food items. Top Shelf Impact Packaging should also be eye-catching and attractive enough to attract customers’...

With the increasing legalization of cannabis and recreational use of cannabis products, markets have been flooded with a variety of options. Companies are trying to gain a foothold in the cannabis industry by offering compelling packages, cool logos, and branding tactics. With so many different products in the market, how you pack can be a game changer for your business. While customer preferences for different strains of cannabis can be different, they all agree on three things: the freshness, flavor, and quality of the products. Proper storage in ideal packaging can make or break your product. Here are a few important factors to consider when selecting the right packaging for your cannabis products: Protection from Air and Moisture Cannabis flowers go through a lengthy curing process where they’re exposed to carefully-controlled amounts of air and moisture. This is done to make sure the product retains content such as terpene and cannabinoid for maximum flavor and effect. ...

Giving CBD oil to dogs is becoming a trend and people love the benefits it comes with for their pets. CBD or cannabidiol is a substance found in the hemp or cannabis plant. CBD has no potential intoxicating effects as it isn’t a psychoactive stimulus. Rather, it provides your pet with pain-relieving and calming sensations. The oil acts by targeting the neural receptors located in the organs, the central nervous system, the immune cells, and the brain to stimulate relaxing effects. CBD has incredible positive impacts for your dog and more and more people are opting to use it to treat their furry friends. Check out the top benefits of CBD oil for dogs: Relieves Pain: CBD oil has anti-inflammatory properties that help reduce joint swelling which can lead to arthritis in dogs. It also helps relieve pain , aches, and other discomfort caused by degenerative diseases in dogs. As a pain reliever, it targets joints and gives your pet relief from the pain and stiffness. It also soothe...

You’d be amazed to learn about all the cool and useful things that a glass spray bottle can be used for. Spray bottles are immensely versatile. They can be used to make a variety of products, the recipes for which you can easily make at home. The products can be of great utility and you can even try and build a business out of them if you can market them successfully. If you have a knack for DIY  recipes, you’ll fall in love with this little bottle. To become one of the 15 million  Americans who are self-employed entrepreneurs, all you need to do is master the recipes, get yourself some good spray bottles, do some spot-on marketing, and you’re good to go. Here are some products that you can make with spray bottles, along with their recipes. Cleaner An all-purpose cleaner can be made by mixing one cup of water with one cup of distilled vinegar and around 15 drops of essential oil. This cleaner can be used for cleaning all around the house and its utility is really ...

With the increasing popularity of cannabis products and their availability legally across many US states, cannabis producers are now focusing on packaging marijuana to suit the needs of its users. Since cannabis products need to retain its freshness, its packaging needs to adhere to necessary regulations , along with being eye-catching to potential consumers. The marijuana market  is getting more and more competitive by the day, and product packaging is an essential component of brand development for producers and sellers alike. So what packaging options can you choose from for your cannabis products? Here are a few options you can consider. Rigid packaging This type of packaging has a solid container, usually made of glass  or metal . It is heavier, not disposable and can be reused if need be. The hard shell offers the cannabis products mechanical protection, and holds it firmly in place. This makes for a steady packaging presentation. Glass jars Glass jars a...

The first impression your product makes on customers is via its packaging. It represents your values as a brand and manufacturer, while simultaneously marketing your product. And as millennials take over the buyer’s market, the importance of packaging has only increased. Millennials are the largest living population in the 21 st  century, and have an annual purchasing power of $170 billion ! This leaves the ball firmly in their court when it comes to the sales of your product. However, millennials are visual buyers; they buy with their eyes, or as the wise Ariana Grande once said, “[they] see it, [they] like it, [they] want it, [they] got it, yeah.” This means that your product packaging plays a significant role in impacting the millennial mindset and winning their loyalty. What’re They Looking for? A survey carried out by Accenture , showed that 41% of all buyers indulge in what’s called, ‘showrooming,’ this is the act of visiting retail and grocery stores to look for ...

If you’ve ever owned a plastic  container, you’ve probably witnessed it crack or fade in color over time. It becomes visually unattractive, and it’s not the same container you once bought. Even though these containers are undoubtedly useful, and can be used to store your foods or pack your kids lunches, they tend to absorb flavors , and so aren’t the most viable option for storage. In such circumstances, switching to glass  containers may be the best option. Here’s why. 1.  It retains food flavor Food and drinks retain their taste and freshness when stored in glass containers. Its impermeable surface keeps the contents of the container safe from contamination and unpleasant smells. Glass containers are also easier to clean and have fewer chances of food particles being overlooked while cleaning. 2.  It’s cost-effective Sure, glass is more expensive than plastic. However, it’s a one-time investment, and a worthy one as well. Your plastic container will fa...