How Product Packaging Impacts the Millennial Mindset


The first impression your product makes on customers is via its packaging. It represents your values as a brand and manufacturer, while simultaneously marketing your product. And as millennials take over the buyer’s market, the importance of packaging has only increased.
Millennials are the largest living population in the 21st century, and have an annual purchasing power of $170 billion! This leaves the ball firmly in their court when it comes to the sales of your product.
However, millennials are visual buyers; they buy with their eyes, or as the wise Ariana Grande once said, “[they] see it, [they] like it, [they] want it, [they] got it, yeah.” This means that your product packaging plays a significant role in impacting the millennial mindset and winning their loyalty.

What’re They Looking for?

A survey carried out by Accenture, showed that 41% of all buyers indulge in what’s called, ‘showrooming,’ this is the act of visiting retail and grocery stores to look for products and then going online to make the purchase. This means that they will fixate on the packaging of your product before anything else; it’s a central part of them deciding to buy your product.

What Can You Do?

Now that you know that 21st century superficial buyers take to the packaging of your product more than the product itself, there are certain changes in your packaging strategies that you can implement, which will guarantee an influx of buyers.

Eco-Friendly Packaging

Research has found that millennials are environmentally conscious; 55% of them are likely to prefer your brand if you claim to support sustainability. Invest in eco-friendly packaging that’s recyclable and reusable to gain their loyalty, while also doing something good for the earth.

Be Innovative

The culture of instant gratification has given birth to a certain ‘lack’ in the lives of millennials. This means that they easily get bored and are never satisfied; always craving novelty and innovation. This tells us that innovation in product packaging can help you lure customers into grabbing your product over others’. Introduce child-resistant packaging for your products; or try investing in leak-proof drop-bottles and concentrate packaging for your edibles. These minor but unique specifications will give your product an edge over others and convince potential buyers that your product is more advanced than the rest.

Be Specific

Millennials don’t have time; or at least that’s what they say. They enjoy products that come with easy identification and specifications already printed on them. For instance, if you’re a medical marijuana supplier, it will help if your packaging came with medical strain Rx labels that detail state regulations and proportions for the ease of use and consumption.
The good thing is that Premium Vials has an extensive range of plastic and glass packaging supplies, also offering medical strain labels for medication like cannabis. All their packaging supplies are FDA approved and 100% recyclable, which make your brand appear eco-friendly. Now you can use your product’s packaging as a marketing tool to lure your client in, who’s most probably a millennial!

Comments

Post a Comment

Popular posts from this blog

Coca Cola Goes Sustainable With Plastic Packaging Waste

Image
The beverage company has recently trialed recycled marine plastic packaging waste, proving that plastic has an important role to play in a sustainable society.    As businesses around the world prepare to dump plastic in favor of sustainable packaging solutions, Coca Cola Co. is carving its own path to innovation. The beverage manufacturer has produced and released 300 bottles, made with 25% recycled PET plastic plucked and fished from waterways and beaches. The company partnered with Ioniqa Technologies, Indorama Ventures and Circular Seas for the project. Circular Seas helped with the cleanup and collection of the plastic waste, Ioniqa provided depolymerization technology for recycling, while Indorama Ventures supplied resin for manufacturing.     Bruno Van Gompel, Technical and Supply Chain Director for Coca Cola across Western Europe, said : “This is just a proof of concept of what can be achieved with enhanced recycling technology and how plastic can be integrated i
Read more

Pharmaceutical Packaging Trends in 2019

Image
How you apply design and graphics on your products is crucial for brand recognition. Packaging is a customer’s very first interaction with your product—they see it, pick it, judge it, and finally make the call to purchase it. Therefore, business owners have to ensure that they follow the latest packaging trends. Minimalist Packaging Brightness may not be everyone’s cup of tea. However, over the past few years, minimalist patterns have gained a new-found success among various sectors. If you are unwilling to take risks, then minimalist design is a safer bet. Even if you are not playing it safe, then this design can help you to highlight the true essence of your brand. Minimalist packaging can help your product become more prominent. From the consumer perspective, a minimalist packaging can make the product stand out from all the shiny and flashy packaging designs. Sustainable Packaging Things are a lot different now as opposed to 10 or 20 years ago. Organizations have become
Read more

Advantages of Screen Printing Glass Bottles vs. Paper Labels

Image
In the year 2020, let’s make your brand packaging go paperless. All the emotions you want to put into your brand message can still be conveyed without using any sort of paper-based labels.  Did you know around 26% of the total waste in our landfill sites  comprises of paper? As a brand that aspires to be socially responsible, it’s your job to make sure you’re not contributing to any of that environmental damage. A more plausible alternative that we suggest is screen printing. Let’s take a look at some other benefits: Flexible design options From a branding perspective, you can use the entire bottle as a canvas and play to the max of your designing capabilities. Whether you’ve opted for a bold design or a classic template, you can use as much space as you want to put up the best visual expression. On the flip side, if you’re using a paper label, your design space is limited to the shape and size of the label or the bottle. Screen printing even allows you to put up a tiny logo
Read more