Essential Elements of Effective Packaging

Research has found that most B2C purchase decisions are instinctive, and based on the product packaging’s shape, color, and spatial positioning (on a shelf, or otherwise).
The consumer products market is heavily saturated and competition is cutthroat. The average supermarket carries around 42,000 different items, so your packaging needs to be spot-on in order for your product to be successfully differentiated.
Here are the features that your product packaging must have in order to be successful.

Superb Function and Form  

At the most basic level, a product’s packaging is expected to keep it safe once it leaves the space where it was produced. This applies to every step of the process, from transportation to when it’s opened by the customer. For some products, this even applies during use—if it’s resealable.
This is a must for perishable products like food items.

Top Shelf Impact

Packaging should also be eye-catching and attractive enough to attract customers’ attention. Long shelves at supermarkets are a sea of different brands, and customers won’t give your product the attention it deserves if it doesn’t stand out.

Total Honesty

Great packaging will help you sell your product the first time, but customers won’t come back if it doesn’t do what it says it does. When it comes to building great brands that have loyal customers, total honesty is a must.

Usability

The packaging design should also be practical. Important aspects like its shape and storage capacity should be optimized according to the nature of the product. Customers generally prefer products that are easy to use. 

Creativity

Creative designs inspire customers and make them fall in love with a brand. All popular brands have creative packaging designs. Apple follows the mantra ‘simplicity is the ultimate sophistication’ while designing its packaging, and have been successful with their minimalist designs. Every brand should have a creative packaging philosophy.

Sustainability

Consumers of the current market are very environmentally conscious. They prefer eco-friendly products and also tend to recommend them in their social circle. The environmental movement is being promoted via the 3Rs, namely recycle, reuse and reduce. Customers prefer products which have the 3Rs embedded in them so all entrepreneurs should follow this mantra as well. For the sake of their brands as well as for the environment.

Premium Vials

Premium Vials provide top class packaging solutions that focus on all the must haves we just discussed. Their product range covers many industries with diverse products like bottles, jars, glasses and containers etc. Visit their website now to choose the best packaging for your product. 

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