Intricate Packaging to Promote Brand Image: An Overview

From cosmetics and colas to oven cleaners and crisps, brands are continually looking for innovative ways to make their products stand out on shelves and on screens. Out with sunlit fields, histories of brand origin, swirling colors and ostentatious logos, and in with simple logos, bold hues and plain packaging.
 The FMI (Food Marketing Institute) has reported that on average supermarkets in America hold nearly 40,000 different products. The $600 billion industry heavily relies on distributors, manufacturers, and not to mention, consumers. Creating an impactful brand identity is one of the most effective ways for companies to gain a competitive advantage in a crowded marketplace.
Brand identity doesn’t just mean the brand logo; it consists of various elements including the brand’s color palette, typefaces, and designs. It’s the manner in which a company presents itself to the consumers.
Let’s look at some attributes of a good packaging design that effectively translates the brand image:

Simplicity and clarity

When deciding on a packaging design, here are some simple questions, the answers to which should be evident from the brand image:
1. What is the product?
2. Who is the target audience of the product?
3. What’s the brand behind it?
The goal is that the average customer should be able to find answers to these essential questions within less than 4 seconds—that’s the maximum time they’ll dedicate to analyzing a particular product on the shelf.
If you browse through random products on the shelf in your supermarket, you’ll find that dozens of products have no clear brand name; their packaging looks great, but fails to explain the content inside.
So rule number one: be clear about the brand and the product!

Shelf impact

From the point of view of a shopper, your product is never displayed by itself; it is placed in between a myriad of similar products arranged in rows and columns, and it’s not until a certain packaging design attracts the shopper’s attention that they decide to take a closer look.
The appeal and distinctiveness of your product when placed on the shelf is what retailers often call “shelf impact”, and it has a huge impact on product sales.
You’ll have to test and explore your product’s shelf impact by surrounding it with other products on an actual self. You may be amazed at the results; sometimes the best looking designs blend in while simple designs stand out on the shelf.

Looking for intricate packaging options?

Premium Vials has years of experience in manufacturing a variety of packaging solutions that help brands stand out. From aesthetically-pleasing glass bottles and child resistant bags to containers for hemp products and wholesale wine bottles for sale, they have it all!
Sign up to get your hands on exclusive discounts or call them at 888-545-3117.

Comments

Post a Comment

Popular posts from this blog

Advantages of Screen Printing Glass Bottles vs. Paper Labels

Image
In the year 2020, let’s make your brand packaging go paperless. All the emotions you want to put into your brand message can still be conveyed without using any sort of paper-based labels.  Did you know around 26% of the total waste in our landfill sites  comprises of paper? As a brand that aspires to be socially responsible, it’s your job to make sure you’re not contributing to any of that environmental damage. A more plausible alternative that we suggest is screen printing. Let’s take a look at some other benefits: Flexible design options From a branding perspective, you can use the entire bottle as a canvas and play to the max of your designing capabilities. Whether you’ve opted for a bold design or a classic template, you can use as much space as you want to put up the best visual expression. On the flip side, if you’re using a paper label, your design space is limited to the shape and size of the label or the bottle. Screen printing even allows you to put up a ...
Read more

Pharmaceutical Packaging Trends in 2019

Image
How you apply design and graphics on your products is crucial for brand recognition. Packaging is a customer’s very first interaction with your product—they see it, pick it, judge it, and finally make the call to purchase it. Therefore, business owners have to ensure that they follow the latest packaging trends. Minimalist Packaging Brightness may not be everyone’s cup of tea. However, over the past few years, minimalist patterns have gained a new-found success among various sectors. If you are unwilling to take risks, then minimalist design is a safer bet. Even if you are not playing it safe, then this design can help you to highlight the true essence of your brand. Minimalist packaging can help your product become more prominent. From the consumer perspective, a minimalist packaging can make the product stand out from all the shiny and flashy packaging designs. Sustainable Packaging Things are a lot different now as opposed to 10 or 20 years ago. Organizations have become...
Read more

Controlling the Packaging Beast: 3 Tips to Manage the Packaging Development Process

Image
Manufacturing top-quality products is never the end of the race. As a manufacturer, there are plenty of aspects you need to work on. These are the product’s promotion, placement, and advertising— and above all, it’s packaging!   The packaging is a time-intensive, elaborate process and has too many stakeholders involved. You’ll only be the best product on the table if you work closely with all these stakeholders. Here are a few tips to help you through: Coordinate the suppliers Designing the packaging, getting the designs custom-printed, and getting the final print in place—these are all tricky chores. They take up too much effort, time, and energy. If you’re juggling with all these tasks at once, major miscommunication could happen. To avoid this, make sure you have looped in the suppliers well ahead of the time. Conduct in-depth meetings with the team to discuss the design specifications, label application, and handling. Make sure you’ve conveyed all your preference...
Read more