Intricate Packaging to Promote Brand Image: An Overview

From cosmetics and colas to oven cleaners and crisps, brands are continually looking for innovative ways to make their products stand out on shelves and on screens. Out with sunlit fields, histories of brand origin, swirling colors and ostentatious logos, and in with simple logos, bold hues and plain packaging.
 The FMI (Food Marketing Institute) has reported that on average supermarkets in America hold nearly 40,000 different products. The $600 billion industry heavily relies on distributors, manufacturers, and not to mention, consumers. Creating an impactful brand identity is one of the most effective ways for companies to gain a competitive advantage in a crowded marketplace.
Brand identity doesn’t just mean the brand logo; it consists of various elements including the brand’s color palette, typefaces, and designs. It’s the manner in which a company presents itself to the consumers.
Let’s look at some attributes of a good packaging design that effectively translates the brand image:

Simplicity and clarity

When deciding on a packaging design, here are some simple questions, the answers to which should be evident from the brand image:
1. What is the product?
2. Who is the target audience of the product?
3. What’s the brand behind it?
The goal is that the average customer should be able to find answers to these essential questions within less than 4 seconds—that’s the maximum time they’ll dedicate to analyzing a particular product on the shelf.
If you browse through random products on the shelf in your supermarket, you’ll find that dozens of products have no clear brand name; their packaging looks great, but fails to explain the content inside.
So rule number one: be clear about the brand and the product!

Shelf impact

From the point of view of a shopper, your product is never displayed by itself; it is placed in between a myriad of similar products arranged in rows and columns, and it’s not until a certain packaging design attracts the shopper’s attention that they decide to take a closer look.
The appeal and distinctiveness of your product when placed on the shelf is what retailers often call “shelf impact”, and it has a huge impact on product sales.
You’ll have to test and explore your product’s shelf impact by surrounding it with other products on an actual self. You may be amazed at the results; sometimes the best looking designs blend in while simple designs stand out on the shelf.

Looking for intricate packaging options?

Premium Vials has years of experience in manufacturing a variety of packaging solutions that help brands stand out. From aesthetically-pleasing glass bottles and child resistant bags to containers for hemp products and wholesale wine bottles for sale, they have it all!
Sign up to get your hands on exclusive discounts or call them at 888-545-3117.

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