Guide to Packaging Maple Syrup

One of the best ways to market a culinary delight such as maple syrup is to make the buyer feel excited about it while buying as much as while using.

Remember: your buyers may have big, special Sunday breakfast planned out with their families and might be buying maple syrup for the pancakes. Only a true maple syrup lover knows the pleasure of dripping the syrup on fluffy pancakes before digging in!

As a marketer, you need to make sure your product maximizes the utility the buyer gets from buying the syrup bottle. We should know by now that the flavor is not the only thing that determines utility. Packaging is equally important.

Here’s a quick guide to packaging your maple syrup such that it looks irresistible to grab from the shelf. 

Packaging Material

Glass is the standard material used in the industry by a majority of food businesses. But now manufacturers are looking for consumer-class alternatives to glass that are reliable and appealing. The two most common substitutes that have come up in discussion are metal containers and plastic jars. 

Metal has gained popularity because of its malleability. It can be molded into the form of a maple leaf or a sugaring shack. This enhances the point-of-sale impact for the buyers which boosts sales eventually.

Glass is a more cost-effective option for packaging only small quantities of the product. Since not every business is looking for packaging options for half-pint sizes, glass isn’t a viable option. Glass containers for larger volumes of maple syrup aggregate to cost higher than that for plastic packaging.

Going Big

Since the problem of packaging large quantities of syrup remains, there’s need for looking up for more reliable answers.

Most food chains are going for gallon cans of maple syrup because it’s easier to decant, compared to large packaging. Bakeries, cafes and confectioners usually require maple syrup in bulk and this is why gallon cans are more useful for them.

It has been noted that usually 5-gallon cans are not as practical because they don’t store enough product. Businesses mostly go for 30-gallon, 55-gallon or 300-gallon drums.

Poly is a good option for packaging large quantities because it preserves the freshness and protects the product over long distances. This is why it has emerged as a reliable material for big containers.

Capping it Off

When it comes to closures for maple syrup containers, there are two options: drop-lock cap with a plastic seal or plastic cap with an internal seal.

The former is the most popular when it comes to the businesses’ choice of caps for glass containers. Whereas for plastic packaging, plastic closures have been seen as more suitable choices.

A drop-lock cap prevents spillage better than a plastic cap because of its tear-off seal. This also makes it difficult to tamper with the product because the broken plastic seal can easily help identify.

That said, the final decision always rests on the business supplying maple syrup and how they want their products to be marketed.

If you’re looking for other packaging options, Premium Vials can be your one-stop solution to all packaging needs!

They have all kinds of glass, plastic, and metal varieties with special wholesale glass syrup bottles as well.