How to Package the Green Rush? Innovative Marijuana Packaging Solutions for Your Dispensary!
When it comes to businesses in the marijuana industry, odds are rarely ever lined in their favor. From strict regulations to ever-evolving rules, medical discoveries and state laws, manufacturers are faced with immense challenges. It’s not as easy to find the proper packaging solutions for all your marijuana products as it has its own set of pros and cons.
If you’re in business to sell marijuana products, you have a lot to consider before you pick an appropriate container for your product. This includes freshness, safety precautions, branding, cost, convenience and visual appeal. With that being said, it’s equally important to acknowledge the effort and precision that goes into making these dabs and edibles.
Here’s how businesses can prevent all that effort from going to waste with the right packaging solutions.
What to consider for a cannabis container
Cannabis businesses have to strike a balance between branding through their product packaging and preserving their margins. Before you go over the types of packaging solutions, here are 4 important factors to consider:
1. Nail down your target market: know who you’re selling to. Without that, your marketing strategy will just be a shot in the dark. Seasoned smokers have a different set of needs compared to patients looking for relief from medical marijuana. Address their needs and package accordingly.
2. Think like a buyer: from breaking the seal of your product to consuming every last bit of it, the experience of using your product is largely dependent on the packaging, think like a buyer and see what will attract you if see it sitting on a shelf of a market, and implement those expectations.
3. Brand your business in the packaging: don’t forget the ultimate goal; you don’t just have to make your product likeable but also make sure everyone knows who made that product.
4. Budget your packaging: set a goal and aim to stay within safe limits of it. It may be tempting to spend a more on packaging but don’t put other business requirements at risk for it.
Packaging solutions for marijuana products
Glass jars
Airtight, smell-proof, and appealing, glass jars offer premium packaging to most products that need maximum visibility. They instantly earns your product a place on the top-shelf and never fail to catch the eyes of buyers. Since glass jars are not throw-aways, they sit on kitchen shelves and counters in households with your brand logo continuing to fulfill its purpose.
Smell-proof barrier bags
Made from the best Mylar in the market, barrier bags offer innovative packaging solutions for marijuana products. Perfect for branding concentrates, cannabis flowers or edibles, these bags are heat-sealed to preserve freshness and keep the contents safe from odors. Their resealable closure makes it even more convenient to use and protects the potency of marijuana.
Tube jars
Since cannabis edibles offer little olfactory cues to help discern between good and bad, visual presentation is the deal breaker. Tube jars are excellent for showcasing the product fully and allow buyers to examine to their satisfaction before putting their money at stake. It also ensures that the end user has the same experience that was initially intended.
Pop-top tubes
Experienced smokers tend to keep pre-rolls for future use as it saves them the time and effort of rolling a fresh joint every time they crave it. Keeping them in a bag is risky as it can crush or distort the shape. Pop-top tubes are the best possible containers for them as they keep them fresh and safe.
Premium Vials offers premium packaging solutions for all the various kinds of marijuana products. They offer pop-top bottles, concentrate packaging and wholesale barrier bags to suffice all your packaging needs. Contact them to place an order for your business.
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