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The internet has transformed consumer buying behavior and the way companies conduct business, just like it’s changed all aspects of our life in the past two decades. In the present day and age, companies simply can’t market by handing out flyers outside stores. The era of the internet demands that brands market their products in a new way. And that’s why product packaging has never been more important as it’s now in the age of social media and e-commerce.   In order for the customers to engage with the brand, packaging becomes the primary mode to create an unforgettable consumer experience online. With Instagram and Pinterest changing the way customers interact with the band, the digital influence on product packaging and its aesthetics can’t be downplayed. Here’s how it’s done. Consumers as Marketers When we talk about the digital influence of social media , one has to discuss the role of social media influencers. Their role in the promotion of products gives rise to the ...

When it comes to businesses in the marijuana industry, odds are rarely ever lined in their favor. From strict regulations to ever-evolving rules, medical discoveries and state laws, manufacturers are faced with immense challenges. It’s not as easy to find the proper packaging solutions for all your marijuana products as it has its own set of pros and cons. If you’re in business to sell marijuana products, you have a lot to consider before you pick an appropriate container for your product. This includes freshness, safety precautions, branding, cost, convenience and visual appeal. With that being said, it’s equally important to acknowledge the effort and precision that goes into making these dabs and edibles. Here’s how businesses can prevent all that effort from going to waste with the right packaging solutions. What to consider for a cannabis container Cannabis businesses have to strike a balance between branding through their product packaging and preserving their margin...

Every girl likes to smell nice but it can be fairly difficult to find the scent that compliments you and your aura. Not to forget store-bought perfumes can be toxic for our health . However, there are some brands that use organic chemicals to build their long-lasting scents but they’re worth hundreds of dollars ! Let’s face it; you don’t have that kind of money to spend on a little puff here and a little puff there! So what can you do? Well, you can smell nice at your own price! That’s right; you can make your own perfume. It’ll be organic, complimentary to your tastes, economic and with our guide, easy to make! So let’s get started! Types of Perfumes You Can Make! 1.  Water Base Perfume with Alcohol 2.  Roll On or Body Spray 3.  Solid Perfume Depending on which type you choose, your ingredients and procedure will vary. Water base perfume with Alcohol: This is the most common and easily made type of perfume. You’ll need: essential oils, distil...

The term packaging isn’t just a word today; it has transformed into an experience for manufacturers and consumers. People crave something new every day and creative customized packaging is the only way to satisfy their craving. An engaging display of a product can impact the purchasing decision of a consumer. It’s the reason you end up buying tons of unnecessary items on a dollar store. Another trend, that’s taking millennials by storm, is environmentally-friendly packaging. This evolution is the reason why all packaging giants in North America are striving to bring forth exciting packaging solutions. The packaging consumption of North America is expected to increase by 19.6 %  by 2022. So, what’s next for this frequently growing industry? Let’s have a look at what the future holds for the packaging industry in North America. 1.  Growth of Mexico: Mexico has been overshadowed by high packaging sales of USA and Canada in the past. But after the adverse effects of...