The Digital Influence On Product Packaging Aesthetics
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The internet has transformed consumer buying behavior and the way companies conduct business, just like it’s changed all aspects of our life in the past two decades. In the present day and age, companies simply can’t market by handing out flyers outside stores. The era of the internet demands that brands market their products in a new way. And that’s why product packaging has never been more important as it’s now in the age of social media and e-commerce. In order for the customers to engage with the brand, packaging becomes the primary mode to create an unforgettable consumer experience online. With Instagram and Pinterest changing the way customers interact with the band, the digital influence on product packaging and its aesthetics can’t be downplayed. Here’s how it’s done. Consumers as Marketers When we talk about the digital influence of social media , one has to discuss the role of social media influencers. Their role in the promotion of products gives rise to the idea