How Packaging Can Double Your Sales


In a broader sense, product packaging refers to the entire process of design, production, and use of packaging to both enclose and sell items. Thinking about it in this way makes it easier to see that product packaging is a very impactful marketing component.
Effective product packaging attracts attention in a positive way and entices consumers to buy. When a customer is presented with a choice to select from the products displayed on a shelf, whether they realize it or not, packaging makes a difference in determining what’s noticed and eventually purchased. In essence, the package becomes an extension of the product itself.
Consumers might not be able to recognize exactly what they want in their desired packaging, but their buying patterns may be researched to point out the variables that affect their buying behaviors. The following are a few variables widely researched
· Clear Information on Packaging: The Packaging needs to be clear in showcasing the product, relevant information and the brand, so that consumers find it easier to locate, and find the right article according to their needs.
· A Secondary Function: Customers look for the product with the best value, if your product or its packaging offers consumers other functions, for e.g. Packaging that may be used for storage purposes after disposal of original product.

· Durability: Consumers who tend to reuse a package for other storage functions, require a package design that can be used multiple times without showing any signs of wear, therefore the packaging must be tough, compact and easy to use, without the fear of breakage.
· Eco-Friendly: Growing awareness towards an eco-friendly society means consumers now prefer the idea of “green” packaging i.e. that includes packaging that can be recycled and reused without leaving carbon footprints.
· Unique Designs: Your packaging needs to be unique. Distinctive packaging sets you apart from competition. Packaging that’s similar to competing brands impacts brand recall and recognition negatively.
· The Package Experience: Many consumers look forward to opening their purchased products from their favorite brands, because they give them an entirely different un-boxing experience. This method gives the consumer a sense of inclusiveness with the brand itself. This improves brand loyalty. 

These variables all connect to better the attractiveness of the product itself. A study discovered that viewing attractive packaging triggered more brain activity than looking at unattractive packaging. Attractive packaging also caused activity in brain areas associated with positive emotions, while unattractive packaging caused activity in areas of the brain connected with negative emotions. This clearly shows how product packaging has affects consumer behavior.

If you’re looking to capitalize on product packaging to drive sales, look into PremiumVials. The  company has a wide range of packaging options, including different type of glass bottles, deep metal tins and barrier bags that can be customized for your products.

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