Pharmaceutical Packaging Trends in 2019


How you apply design and graphics on your products is crucial for brand recognition. Packaging is a customer’s very first interaction with your product—they see it, pick it, judge it, and finally make the call to purchase it. Therefore, business owners have to ensure that they follow the latest packaging trends.

Minimalist Packaging

Brightness may not be everyone’s cup of tea. However, over the past few years, minimalist patterns have gained a new-found success among various sectors. If you are unwilling to take risks, then minimalist design is a safer bet. Even if you are not playing it safe, then this design can help you to highlight the true essence of your brand. Minimalist packaging can help your product become more prominent. From the consumer perspective, a minimalist packaging can make the product stand out from all the shiny and flashy packaging designs.

Sustainable Packaging

Things are a lot different now as opposed to 10 or 20 years ago. Organizations have become more conscious about their responsibility toward the environment and have gone green. Consequently, the effect has translated into the packaging of products too and businesses have begun to think green for their product packaging.
Interestingly, this is not only an ethical decision but it is also a profitable one. According to a survey, more than 65 percent of customers are willing to spend more to buy from sustainable brands. There have been other studies detailing same preferences from consumers. As consumers continue to become more environmentally responsible, sustainable packaging is here to stay for a long time.

Story-filled Packaging

Quality storytelling remains one of the biggest factors responsible for promoting brands. Usually, companies do this through traditional or digital marketing channels like a TV ad or an uploaded video on social media. However, effective storytelling via packaging has taken off in the recent times. This story must maintain consistency in vision with respect to the other messages on your traditional or digital marketing channels. Before creating a story for your product packaging, think about the following questions.
· What is the vision of your brand?
· What do you expect from your consumers while using your product?
· How is your product evoking values, ambitions, designs, and fears of your target audience?

Fun Packaging

Sometimes, serious packaging is not what the doctor ordered. Do you have a packaging design that includes amazing graphics, visual appeal, and the sophistication factor? If yes, then there might be a chance of the consumers noticing your product at a store.
Using a bolder, playful, and entertaining design pattern can turn eyeballs, particularly for those customers who have an easy-going personality.
Premium Vials is one of the most renowned brands in the packaging industry. The brand provides a huge variety of packaging products to professionals and companies all around the world. Some of its offerings include custom glass vials, amber glass pump bottles, mini trigger sprayer, and syrup bottles for sales.

Comments

  1. AndrewWel56March 31, 2020 at 12:38 AM

    Thank you very much for useful tips and letting us understand how to design the layout and include textures by keeping in mind of proper space and arrangement of pharma brand icons. I am getting more ideas from custom packaging firm in Australia and would like share with you. Check our firm of cosmetic packaging in Australia

    ReplyDelete
  2. Find Packaing Products Solutions at Affordable CostAugust 19, 2020 at 2:04 AM

    It’s a great source of knowledge; I think it will be helpful for lot of people who are looking for learning more about the pharmaceutical packaging trends in 2019. You have done an excellent job with this content I must say. Thank you very much for sharing this article.Great to find Printstocknz.com which has same kind of wonderful tips, if possible then visit.

    ReplyDelete

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