How Flexible Packaging Addresses Market Trends



Flexible packaging options have gained a lot of popularity in the last few years and that’s largely because of technological innovations and concerns regarding sustainability. The industry currently has sales of $31 billion and it is likely to grow in the next few years.

Changing Trends and Packaging Industry

The packaging industry is a major economy generator in different parts of the world and it’s rapidly evolving. For example, in 2019, it’s expected that digital printing will gain a lot of popularity.
It will allow manufacturers to customize their packaging. They will also have greater personalization options that help the brand establish a presence in the market.
Customers also demand transparency regarding the contents of the packaging and expect the label to provide details like the ingredients etc.
The point is that the packaging industry is going to be facing a lot of challenges in the next couple of years. Take a look at some of the ways in which they will address new and emerging trends:

Increased Focus on Sustainability

Consumers are more conscious about the environment these days and demand sustainable solutions. They are looking for a packaging solution which is recyclable and environment friendly.
So this is why the flexible packaging industry will be placing increased focus on sustainability. It’s also beneficial for manufacturers because manufacturing flexible packaging solutions is cost effective and technologically feasible.

Personalization

Everything from coke bottles to candy bars is customizable nowadays. There’s a reason for that. The key to creating a successful brand is to offer a unique experience to the customers.
This is especially important in the age of digital media where customers have multiple options available.

Convenience

Kids especially care about product packaging. They react more to attractive packaging with colors and cartoon characters. In order to target to this market, you need to make sure that the packaging is easy to use.

Focus On Ecommerce

As stated earlier, there are plenty of options available online therefore manufacturers need to make sure they have a strong online presence. Products are shipped from different parts of the world and therefore need to be resistant to pollutants.
Furthermore, flexible packaging options are also a good idea because they are less expensive to manufacture and that makes them idea for manufacturers.
Looking for a company that offers flexible packaging options? Get in touch with PremiumVials. They offer a wide range of packaging solutions which include amber and clear glass jars. You can contact them at (888) 545-3117 for further details. 

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