Product Packaging-Essential Factors That Need To Be Considered


Businesses are always on the lookout for effective marketing tools that would set them apart from their competitors. One of the most basic and important marketing tools till date is PACKAGING.
It’s the ultimate tool you have to attract consumers from your target market and create awareness about your products.

Packaging shouldn’t only be visually appealing, but also durable and functional. If your packaging skimps out any one of the three facets, there are higher chances of your product failing.
Before figuring out your product packaging, consider these essentials to make your product a success.  

Product-Packaging Factors That Need To Be Considered

Packaging categories

- Primary packaging is the inner-most packaging (for example, a bottle for juice).
- Secondary packaging is the material used to pack the products, such as boxes, film wrap, and trays (for example, crates for six bottles of juice).
- Tertiary packaging is the outer-most layer of packaging that makes your product secure during transit, like pallet or cartons. 

Quality and functionality

Marketers that focus extensively on the aesthetics of packaging and lack on durability and functionality, end up damaging their product. No matter how eye-catching your packaging is, it will fail if it fails to sustain the integrity of the product within.


The primary goal of packaging is to keep the product secure, until it reaches the end consumer. By investing in durable and innovative packaging-designs, save you from product returns and re-shipping cost. 

It’s all about the shape

Innovative and smart designs aren’t only visually appealing, but can also reduce storage cost. Small changes like, switching from bottom-round bottles to pop-top bottles can reduce storage space and come off as an appealing upgrade for your consumers.
Determine what works for your product and choose a package design that minimizes cost and storage space while being appealing for your customers.

Price effective

Things like, packaging, transportation costs, and storage expenses add to your selling price, making your product expensive in the eyes of the customers. Use cost-effective packaging material to avoid price-hikes.
Standard sizing can reduce cost and make transportation easier, but do try out different packaging materials to lower the carrier cost. Lighter packaging or bundling can make product transportation and handling easier.

From warehouse to stores

Your product travels a thousand miles to reach the end-customer. Package it according to the transit conditions from manufacturing, to storage, distributors, and lastly retailers. Keep the distance, travelling mode, and nature of supply chain in mind when deciding packaging. For example, glass vial with dropper for long truck-commute might not be a good idea, as it increases the chances of damage during transit.

Sustainable packaging

Make sure your packaging complies with industry regulations and standards. Automate your packaging process to benefit from economies of scale. Using recyclable packaging can also prove profitable and greener in the long-run.

Marketing needs

Packaging is another opportunity to display and showcase your product. Right packaging can build your brand identity, communicate your values, and differentiate you from the competition. Use this marketing tool effectively to boost sales and brand image.
Looking for colorful plastic bottles or clear glass jars to pack your latest product? Your search ends here. Premium Vials is a global packaging supplier enabling various industries with their innovative and durable packaging materials.
They offer a variety of packaging material such as, child resistant dropper bottles, Boston round bottles, amber glass jars, pop top bottles, glass dropper bottles, blunt tubes, amber plastic bottles, clear glass jars and much more. 
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