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The retail market is evolving aggressively, and businesses are on a quest to become the first choice of customers. Retail stores are stocked with products from different brands, and only those that stand out end up being in the consumers’ shopping cart. In a highly competitive brand market, we cannot stress enough on the significant role that packaging of a product plays. While the real sales depend on the quality and attributes of your product, attractive packaging can certainly give it an edge over the others. We’ve round up a few reasons why product packaging is important for your business. Crucial for Brand Association and Recognition Colgate: red. Red Bull: Blue, red and silver. Packaging helps your consumers differentiate your brand from others. There are countless brands in the market trying to capture your customers’ attention. For instance, a recent product from Captain Morgan came in a cannon-ball shaped container. Consumers associate the packaging design w...

Product, place, promotion and price—the 4 Ps of the marketing mix have been used for years to offer a differential value to customers through a product or service. It’s an important framework that’s utilized to design profitable business plans. For many years, marketers have been trying to make “Packaging” the fifth “P” of the marketing mix; however, we would disagree. We believe that the product, place, price and promotion are all connected to “Packaging” in one way or the other, and that packaging must be kept in mind while decisions are made related to these 4 Ps. Here is how we believe packaging has an impact on each of these elements. Product Your product is precisely what you sell and without a fraction of doubt, there must be a hundred of companies out there in the market offering the same product. So, in a retail shop full of similar products as yours, what makes your product stand out? It’s packaging! The packaging of your product is not just a wrapper or co...

There are as many shapes of wine bottles in the world as there are wine labels. From tall and slender bottles to stout amber glass containers, there’s no dearth in the varieties. However, the shape of a wine bottle not only contributes to the presentation of the drink but also says a lot about its history and tradition. This is why there’s more to a wine bottle than just its shape. You may have mostly seen a Bordeaux, a burgundy or an Alsace/Mosel bottle, but there are many more shapes and sizes than just these three. Here’s a quick run through of how each shape came about. The Burgundy Bottle Burgundy bottle  was the first of the big three to become ubiquitous. It came into being sometime in the 19 th  century and it’s commonly perceived that the slender curve design simply existed because it was easier to mold. Once the bottle had materialized, the producers of burgundy poured and packaged their first white and red wines into it. These were the same pro...

Ever wondered why glass containers are so widely used for packaging concentrates? The demand for concentrates is on the rise and so is the need for glass packaging. Sure, we’ve seen plastic concentrate containers as well and they’ve been faring well but certainly not as well as glass. What separate glass packaging from polystyrene, acrylic, silicone and plastic containers for concentrates? You’ll find all these answers in this blog. Why is concentrate packaging important The medical industry is fueling this growth because cannabis concentrates offer faster relief and lasting comfort than smoked marijuana. Since concentrates have up to 80% high levels of tetrahydrocannabinol (THC),  they’re exponentially more potent than even the top-shelf marijuana which only offers 20% THC levels. Why plastic containers can’t beat glass Cannabis packaging typically uses a variety of inexpensive materials such as polystyrene, which only offer a more economical alternative to g...

The state of the environment today has caused alarm  all over the world. Countries are taking great measures to reduce the amount of plastic used in products manufactured because of its detrimental effect on the environment. Plastic is a durable material that was developed primarily for commercial use. It’s used to package all kinds of products, store things, and much more. The problem with this durable material is that it isn’t biodegradable. Plastic produced decades ago still exists and is choking the environment .   Sustainable packaging options: the new trend Many countries are on the road to banning plastic, but have to work on developing a material that can replace it. Some shampoo and skincare manufacturers have eliminated the need for plastic by selling their products in a bar or jelly form. These don’t require plastic bottles and dispensers. Another company had been trying to find a way around the problem of packaged water bottles and developed an ed...

The food market has grown leaps and bounds with more players entering the food and beverage industry than ever before. Small, local producers and larger food manufacturers have entered the market and there’s increased competition. Every producer tries their best to sway the consumer base their way, and as a result, new products are constantly being launched. Packaging has been a huge part of the food and beverage industry. Not only do consumers look for functionality, but they also look for visual appeal and familiarity. Here are some of the most popular food packaging trends: Single-serving packages With more and more people living independently , the food and beverage industry had to change their serving size and packaging to meet this new demand. Serving sizes had to be reduced to reduce the prices and wastage of food items. Single-serving packaging grew significantly popular. It gave people the option of choosing how many products they realistically wanted, instead of bu...

Choosing the right material for packaging products requires research. Overlooking this step can end up ruining the quality of your goods. There are several factors that should be considered before finalizing packaging—and UV exposure is one of them. Not all materials are resistant to the sun’s rays. Sun exposure can change the molecular composition of many substances, causing physical and chemical changes . That’s why you’ll see light protection labels on many pharmaceutical goods. Effects of UV Light Exposure The sun produces a wide spectrum of rays, out of which 95% are absorbed by the ozone layer . But ever since the depletion of the ozone layer , not all of these harmful rays are filtered out. The high-energy UVA and UVB rays aren’t only harmful to humans, but are also highly reactive with several chemical compounds. They can break their bonds and thus change their composition. This damage is called UV degradation and mostly affects polythene and other synthetic polyme...