Intricate Packaging to Promote Brand Image: An Overview
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From cosmetics and colas to oven cleaners and crisps, brands are continually looking for innovative ways to make their products stand out on shelves and on screens. Out with sunlit fields, histories of brand origin, swirling colors and ostentatious logos, and in with simple logos, bold hues and plain packaging. The FMI (Food Marketing Institute) has reported that on average supermarkets in America hold nearly 40,000 different products. The $600 billion industry heavily relies on distributors, manufacturers, and not to mention, consumers. Creating an impactful brand identity is one of the most effective ways for companies to gain a competitive advantage in a crowded marketplace. Brand identity doesn’t just mean the brand logo; it consists of various elements including the brand’s color palette, typefaces, and designs. It’s the manner in which a company presents itself to the consumers. Let’s look at some attributes of a good packaging design that effectively translates the b