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From cosmetics and colas to oven cleaners and crisps, brands are continually looking for innovative ways to make their products stand out on shelves and on screens. Out with sunlit fields, histories of brand origin, swirling colors and ostentatious logos, and in with simple logos, bold hues and plain packaging.   The FMI  (Food Marketing Institute) has reported that on average supermarkets in America hold nearly 40,000 different products. The $600 billion industry heavily relies on distributors, manufacturers, and not to mention, consumers. Creating an impactful brand identity is one of the most effective ways for companies to gain a competitive advantage in a crowded marketplace. Brand identity doesn’t just mean the brand logo; it consists of various elements including the brand’s color palette, typefaces, and designs. It’s the manner in which a company presents itself to the consumers. Let’s look at some attributes of a good packaging design that effectively translates the b

What’s classic, timeless, and beautiful to look at? Decent glass vials and containers. Whether it’s small glass vials, square containers or jars, there are tons of advantages to using glass packaging! Let’s take a look at some of them: Conserves the brilliance of the flavors: One of the top advantages of packaging food and beverages in glass bottles  is that there’s no need to worry about the products losing their flavor. Glass containers provide an outstanding barrier against outside influences; they keep the air out and preserve the products’ aroma, freshness and flavor. Moreover, unlike plastics that can melt under extreme heat, the shape or material of glass vials aren’t affected by extreme temperature—this ensures that the products remain fresh at all times! Glass packaging provides exactly what food products need: long-term preservation of the product quality. A Safer and healthier option Glass is not only recyclable but it is also one of the safest materials

One of the best ways to market a culinary delight such as maple syrup is to make the buyer feel excited about it while buying as much as while using. Remember: your buyers may have big, special Sunday breakfast planned out with their families and might be buying maple syrup for the pancakes. Only a true maple syrup lover knows the pleasure of dripping the syrup on fluffy pancakes before digging in! As a marketer, you need to make sure your product maximizes the utility the buyer gets from buying the syrup bottle. We should know by now that the flavor is not the only thing that determines utility. Packaging is equally important. Here’s a quick guide to packaging your maple syrup such that it looks irresistible to grab from the shelf.  Packaging Material Glass is the standard  material used in the industry by a majority of food businesses. But now manufacturers are looking for consumer-class alternatives to glass that are reliable and appealing. The two most common substit

One of the primary benefits of glass packaging is that it’s renewable . This ensures that this packaging material can be recycled repeatedly without compromising on quality. Be it a sauce jar used by huge brands or a bottle of wine, the glass can be melted and molded into another shape. And that’ll be another brand new packaging! However, many always question why this material comes in a variety of colors. Is there a distinction in their respective qualities? Do they suggest something else? Do they work best under different temperatures? Give this piece a read and you’ll find all your answers. Color Significance Check out the bottles shelved in a liquor bar next time you visit one. You’ll notice an interesting color classification there. All the beer bottles are packaged in amber glass whereas wine labels come in green glass bottles. Why is that so?  Beer  needs to be protected from damaging sunlight. The amber bottles absorb ultraviolet rays that hit with wavelengths

In today’s competitive market, promoting your product in a clean and appealing way has become integral for your brand to stand out among the competitors and resonate with your customer base. When it comes to the cannabis industry, you need to take care of federal regulations , child-resistant  requirements and FDA compliance as well. So, in order to successfully start a cannabis company and distinguish your business from competing brands, you need a strategy and strong branding. And one way to do that is by having professional cannabis labeling and packaging to ensure future success and growth. Compliance Your cannabis product needs to comply with federal regulations, FDA regulations  and state regulations to prevent any legal ramifications. Although the regulations vary by country or state, they generally involve child-resistant packaging, the inclusion of lot or bar codes, license numbers, liquid and quantity unit measurement, allergen labeling, nutritional facts and a c

The new child-resistant packaging introduced in the state of California is an important step taken to ensure children are protected from the harmful effects of cannabis. So, if your cannabis business in California still hasn’t switched to child-resistant packaging, you need to take the necessary measures quickly to prevent any legal ramifications in the future. Child-Resistant Packaging Requirements for Cannabis Products Child-resistant regulations for packaging cannabis products vary from state to state. These regulations ensure that children remain safe from the contents, by making the packaging inaccessible and unappealing to children. Most states including California follow these key requirements for CR packaging for cannabis . ·  The packaging must be resealable ·  The packaging must have a label with clear and detailed information ·  The appearance of the packaging must be opaque ·  The packaging needs to make the product look unattractive and unappealing to

In order to sell cannabis products you need to follow comprehensive federal regulations, fulfill all child-resistant packaging requirements and follow FDA guidelines . Some of these requirements for cannabis packaging include moisture control, aroma-proof, light-weight, ease of use and child-resistance. Many designs and packages have been used over the years to pack cannabis products. From food-grade polypropylene bags, pouches and cases, cardboard cases, and metal boxes, each having its own pros and cons. Even with several packaging options available, food-grade polypropylene has been one of the most successful materials for packaging cannabis products. Child-Resistant Food-grade polypropylene is quite versatile and can easily be formed into various shapes and designs than cardboard or paper. This becomes very important in achieving a very important requirement for cannabis products, i.e., child-resistant packaging. Child-resistance is a necessary requirement for cannab