Essential Elements of Effective Packaging
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiWgUnTTnNxAVWSZs6DbxaXkKiNRacOUI8IGT7Il5seZyXVEgDMklJnpcoLmOobcP-tm40kJ87QWULTNnv77dqODZ6tNbjmRIO0Eip6smF3BQvevivzFFP7n8AVDUMKWcqfeNrNhuHZn54/s640/Picture8.png)
Research has found that most B2C purchase decisions are instinctive, and based on the product packaging’s shape, color, and spatial positioning (on a shelf, or otherwise). The consumer products market is heavily saturated and competition is cutthroat. The average supermarket carries around 42,000 different items, so your packaging needs to be spot-on in order for your product to be successfully differentiated. Here are the features that your product packaging must have in order to be successful. Superb Function and Form At the most basic level, a product’s packaging is expected to keep it safe once it leaves the space where it was produced. This applies to every step of the process, from transportation to when it’s opened by the customer. For some products, this even applies during use—if it’s resealable. This is a must for perishable products like food items. Top Shelf Impact Packaging should also be eye-catching and attractive enough to attract customers’ attentio