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How you apply design and graphics on your products is crucial for brand recognition. Packaging is a customer’s very first interaction with your product—they see it, pick it, judge it, and finally make the call to purchase it. Therefore, business owners have to ensure that they follow the latest packaging trends. Minimalist Packaging Brightness may not be everyone’s cup of tea. However, over the past few years, minimalist patterns have gained a new-found success among various sectors. If you are unwilling to take risks, then minimalist design is a safer bet. Even if you are not playing it safe, then this design can help you to highlight the true essence of your brand. Minimalist packaging can help your product become more prominent. From the consumer perspective, a minimalist packaging can make the product stand out from all the shiny and flashy packaging designs. Sustainable Packaging Things are a lot different now as opposed to 10 or 20 years ago. Organizations have become...

There is a strong link between the packaging design and the success of a product. If there are multiple products from different companies in a supermarket, then the equation ultimately boils down to the product packaging for a consumer to decide amongst them. Your selection of the packaging has to be consistent with the sale of your product, maintaining the right placement in the minds of your targeted audience. Regardless of the fact that you are a new player in the town or you have already established your business, it is imperative to recognize the importance of the right product packaging. At first, you might be uncomfortable with the realization that your products have to compete with dozens of other products in terms of design. However, as long as you use the services of the right packaging provider, you can turn the tables in your favor. Disrupting Consumer Psychology The best companies do not think twice before spending a great deal of money on their product packagin...

The growing global demand of fresh packaged food is on a collision course with rising health consciousness among consumers. Now, there’s more emphasis than ever on personal-care, healthcare and food safety. This has shifted the onus on manufacturers and packaging companies to come up with innovative packaging solutions that raise the bar in terms of safety standards.  And it’s refreshing to say that packaging companies have taken to the challenge with zeal. They are developing innovative active antimicrobial packaging materials that are designed to improve the freshness and shelf life of packaged food and beverages. Let’s take a look at the top trends that are set to shape the future of the antimicrobial packaging market. Combination of Bacterial Cellulose and Silver Nanoparticles A recent research conducted at the Indian Institute of Technology in Hyderabad revealed that the combination of bacterial cellulose and silver nanoparticles  could be used in developing ...

Flexible packaging options have gained a lot of popularity in the last few years and that’s largely because of technological innovations and concerns regarding sustainability. The industry currently has sales of $31 billion  and it is likely to grow in the next few years. Changing Trends and Packaging Industry The packaging industry is a major economy generator in different parts of the world and it’s rapidly evolving. For example, in 2019, it’s expected that digital printing will gain a lot of popularity. It will allow manufacturers to customize their packaging. They will also have greater personalization options that help the brand establish a presence in the market. Customers also demand transparency regarding the contents of the packaging and expect the label to provide details like the ingredients etc. The point is that the packaging industry is going to be facing a lot of challenges in the next couple of years. Take a look at some of the ways in which they will...