How To Meet The Packaging Demand of Senior Demographics?



World demographic is changing. Countries like China is dealing with an aging population, where majority of the population is reaching 60s.  
Better medical facilities, healthcare services and medicinal drugs have improved life expectancy of people around the world. In the U.S. alone, 46 million Americans are above the age of 65 and this figure will double by 2020.
To stay relevant and popular, your product should incorporate certain changes in design and packaging to remain senior citizen-friendly.

Packaging Consideration for The Aging Population

Catering to a demographic is a huge challenge. Remain responsive. Be proactive to the market’s demand and follow best packaging practice to offer senior-friendly packaging. Here are some useful tips: 

Pack cost-consciously

As a result of inflation and changing economic trends, social security is losing its buying power. Reduce packaging waste to offer cost-effective packaging solutions to price-sensitive consumers. Older population is cost conscious and values affordability and durability.

Cut packaging cost by switching to lightweight material or by reducing packaging size. Needless to say, don’t compromise on quality or protection of your product when reducing packaging cost.

Optimize label and design

Companies specifically targeting aging population should bear in mind that their audience may have difficulty reading small text or miniature design detail. Increase your text size to make it stand out on the shelf.
Provide optimal visibility to your product with bold colors. List ingredients in large font size and make sure the logo or name is placed at an obvious area for easy identification of your brand.

Portion-savvy packaging

As mentioned earlier, aging population values affordability when making a purchase decision. Large-size packages or SKUs that can be sealed and reused can be offered to reduce packaging cost and keep senior customers satisfied.

Easy-to-open packaging

A product that’s hard to use and creates mess during dispensing process is a huge design disaster. Equip your product with variety of closures like, pumps, sprays, droppers and dispensing caps, to improve usability.
Test your packaging design before introducing a product to the market. For easy-to-use and sustainable packaging solutions, reach out to PremiumVials. They deliver customized packaging for different industries around the world. You can get a wide variety of packaging material like glass vials, plastic Boston roundups, dispensing caps, pop top containers, labels and much more.
 Sign up and avail a 5% discount on your first order. 
Location: New Jersey, USA

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