Packaging 101 – Why It’s Important
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The retail market is evolving aggressively, and businesses are on a quest to become the first choice of customers. Retail stores are stocked with products from different brands, and only those that stand out end up being in the consumers’ shopping cart. In a highly competitive brand market, we cannot stress enough on the significant role that packaging of a product plays. While the real sales depend on the quality and attributes of your product, attractive packaging can certainly give it an edge over the others. We’ve round up a few reasons why product packaging is important for your business. Crucial for Brand Association and Recognition Colgate: red. Red Bull: Blue, red and silver. Packaging helps your consumers differentiate your brand from others. There are countless brands in the market trying to capture your customers’ attention. For instance, a recent product from Captain Morgan came in a cannon-ball shaped container. Consumers associate the packaging design w