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The retail market is evolving aggressively, and businesses are on a quest to become the first choice of customers. Retail stores are stocked with products from different brands, and only those that stand out end up being in the consumers’ shopping cart. In a highly competitive brand market, we cannot stress enough on the significant role that packaging of a product plays. While the real sales depend on the quality and attributes of your product, attractive packaging can certainly give it an edge over the others. We’ve round up a few reasons why product packaging is important for your business. Crucial for Brand Association and Recognition Colgate: red. Red Bull: Blue, red and silver. Packaging helps your consumers differentiate your brand from others. There are countless brands in the market trying to capture your customers’ attention. For instance, a recent product from Captain Morgan came in a cannon-ball shaped container. Consumers associate the packaging design w

Product, place, promotion and price—the 4 Ps of the marketing mix have been used for years to offer a differential value to customers through a product or service. It’s an important framework that’s utilized to design profitable business plans. For many years, marketers have been trying to make “Packaging” the fifth “P” of the marketing mix; however, we would disagree. We believe that the product, place, price and promotion are all connected to “Packaging” in one way or the other, and that packaging must be kept in mind while decisions are made related to these 4 Ps. Here is how we believe packaging has an impact on each of these elements. Product Your product is precisely what you sell and without a fraction of doubt, there must be a hundred of companies out there in the market offering the same product. So, in a retail shop full of similar products as yours, what makes your product stand out? It’s packaging! The packaging of your product is not just a wrapper or co

There are as many shapes of wine bottles in the world as there are wine labels. From tall and slender bottles to stout amber glass containers, there’s no dearth in the varieties. However, the shape of a wine bottle not only contributes to the presentation of the drink but also says a lot about its history and tradition. This is why there’s more to a wine bottle than just its shape. You may have mostly seen a Bordeaux, a burgundy or an Alsace/Mosel bottle, but there are many more shapes and sizes than just these three. Here’s a quick run through of how each shape came about. The Burgundy Bottle Burgundy bottle  was the first of the big three to become ubiquitous. It came into being sometime in the 19 th  century and it’s commonly perceived that the slender curve design simply existed because it was easier to mold. Once the bottle had materialized, the producers of burgundy poured and packaged their first white and red wines into it. These were the same producers wh

Ever wondered why glass containers are so widely used for packaging concentrates? The demand for concentrates is on the rise and so is the need for glass packaging. Sure, we’ve seen plastic concentrate containers as well and they’ve been faring well but certainly not as well as glass. What separate glass packaging from polystyrene, acrylic, silicone and plastic containers for concentrates? You’ll find all these answers in this blog. Why is concentrate packaging important The medical industry is fueling this growth because cannabis concentrates offer faster relief and lasting comfort than smoked marijuana. Since concentrates have up to 80% high levels of tetrahydrocannabinol (THC),  they’re exponentially more potent than even the top-shelf marijuana which only offers 20% THC levels. Why plastic containers can’t beat glass Cannabis packaging typically uses a variety of inexpensive materials such as polystyrene, which only offer a more economical alternative to glass