Posts

Showing posts from June, 2019

A History Class on Glass!

Image
Glass has been a staple in packaging for centuries. Historians have documented a history of glass which can be subdivided into different ages when this material was popularly used. Beginning with the earliest signs of glass containers in Mesopotamia around 1500BC, the evolution of glass took several turns along a series of evolutions which eventually led to the industrial age. Here’s an interesting recap of all the times in human history that glass usage took several shapes and forms, until they began to be used as the product packaging we see today. The Ancient World The first instance of a glass bottle being made for human use was recorded in 1500BC in ancient Mesopotamia. Glass at that time was manufactured from a natural substance known as natron which contains sodium carbonate decahydrate and sodium bicarbonate, and bits of sodium sulfate and sodium chloride. The science of molding glass into different shapes wasn’t known to man until Syrians discovered it in 1 st ...

The One-Stop Shop for All Your Packaging Needs!

Image
Whether it’s mass produced or home-based, almost every product requires packaging. Despite this, when developing a new product, most businesses deal with packaging-related concerns right at the end. While focusing on the product is crucial, you have to remember that if it doesn’t catch customers’ eyes, it won’t make it off store shelves. The packaging of your product is what differentiates your brand from others; it’s an important marketing tool that sets your business apart and sets a high standard. Never Overlook Your Packaging! Every year, around 95 percent  of new products fail. For a lot of them, it’s because the packaging just didn’t appeal to the customer, even if the product might have. The goal is to not only to boost your product’s visibility, but also to make people want  your product. Packaging is the first thing that people see when browsing, and the last thing you’d want is for people to walk by without even inspecting your product. To ensure that yo...